Bar IQ is an NYC-based creative consulting firm that provides complete beverage development for the bar and hospitality industries. We are focused on creating profitability for our clients through intelligent and innovative beverage programs designed to elevate the guest’s experience.
VirtuaL Cocktail CLASS
Organize your next virtual team-building, social event or cocktail hour with Bar IQ while learning how to make drinks like an expert and bonding with your friends and colleagues! We will guide you and your group through an interactive hour seminar, where you will make the drinks alongside us.
Wine we love
La Sirena Cabernet Sauvignon: The crown jewel of La Sirena, Cabernet Sauvignon is Heidi’s favorite varietal to work with, and the wine she is best-known for throughout her career.
featured cocktail:
1796 NEGRONI
Here’s a rich, rum-based Negroni variation by @jason.hedges. The full-bodied rum and Carpano Antica make this drink rich. The bright red Bruto Americano gives it an intensely bitter edge and a bright citrus pop.
Before the Martini, There Was the Martinez
Latest press from BloombergPursuits:
Gotham Bar and Grill’s Jason Hedges takes us through the liquid inventory he keeps at home — and introduces us to his go-to cocktail.
Bar IQ is where profitability and innovation join together.
We believe in creating an alluring bar experience that captivates and enthralls the guest. Our process ensures that no detail is overlooked, while we steadily keep the bigger picture in mind. We love collaborating with our clients, because the best ideas come to mind when we are working together.
We understand that a successful beverage program is the key to any bar or restaurant business’ longevity. We provide you with the key tools and resources necessary to cut costs and increase revenue. Bar IQ is where profitability and intelligent innovation join together.
Our Team
Jason Hedges
Partner, Consulting
Jason Hedges is a New York-based beverage director with more than fifteen years of developing and running New York’s finest Michelin-rated beverage programs, such as Gotham Bar and Grill, Aldea, and L’ Ecole. He currently serves as director of beverage at LT Hospitality’s L’amico, Back Bar, Skirt Steak, and Second. Jason is a founding partner at Bar IQ, a full service beverage consulting firm, where he consults hospitality clients worldwide.
A sought-after teacher and engaged peer, Jason regularly lectures about spirits and cocktails and serves on panels for both wine and spirits for the industry-leading Ultimate Beverage Challenge. He is a Court of Master Sommeliers Certified Sommelier.
Jason’s approach is straightforward: start with fresh ingredients, quality spirits, and classic technique. He believes that everyone — whether a veteran bartender or a novice — can share in the creativity and congeniality of drink-making. He is the author of the "The Seasonal Cocktail” Book, A guide to creative drink-making.
Sonya Hedges
Partner, Business / Creative
Sonya is an award winning creative/art director who graduated from the University Of Michigan and has worked with a number of notable design firms and talented collaborators in New York and San Francisco, creating beautifully crafted designs for the food, drink and restaurant industry. Her passion lies in helping to create elegant, expressive and intelligent design that engages and inspires those who experience it.
Sonya’s work has received Ad Age Marketing 50 Award, Annual Communicator Web Award and recognition in the press.
Sonya manages Bar IQ day-to-day operations, client relations, partnership development and provides creative services for Bar IQ clients.